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The age of Instagram users varies widely. The younger generation is the largest demographic, with 31.2% of users being between 18-24 years old. Meanwhile, men make up nearly half of the total audience. While Instagram is used by a diverse range of users, the U.S. population accounts for 123 million users, with most people outside the U.S. using the app. With so many people using Instagram, it’s important to make sure your account caters to a diverse range of demographics win69bet.