A photo-sharing platform, Instagram was founded by Stanford University graduates in 2010. With over 200 million users, Instagram was acquired by Facebook in 2012. It is popular among users due to its picture-editing functionality. Its ‘filters’ can be used to turn pictures into Polaroid-like images. It also allows users to create personal profiles and link them to other social networking accounts. This allows people to share their images with friends and family. It also lets you share photos and videos with others, making it an ideal social networking tool.
For businesses, Instagram can be a great place to showcase products in live-action and user-generated content. Buying products is easy with Instagram Checkout, which allows customers to complete the payment process without leaving the application. It allows users to choose sizes and colors before completing the transaction, and they only need to enter their billing information once. The service is available to businesses and creators in the US. However, users need to know that there are some restrictions regarding the use of Instagram for business.
The age of Instagram users varies widely. The younger generation is the largest demographic, with 31.2% of users being between 18-24 years old. Meanwhile, men make up nearly half of the total audience. While Instagram is used by a diverse range of users, the U.S. population accounts for 123 million users, with most people outside the U.S. using the app. With so many people using Instagram, it’s important to make sure your account caters to a diverse range of demographics.
